November 16, 2010

General Growth Properties Debuts "The Club's" Mobile Application

New Mobile App Provides Shoppers Exclusive Deals, Customizable Options and Convenience

CHICAGO--(BUSINESS WIRE)-- General Growth Properties (NYSE: GGP) launches The Club's Mobile Application, which allows users to access exclusive promotions, the best discounts, mall event information and more at 150-plus GGP malls across the country.

Android and iPhone users can download the free application through the App Store or Android Market by searching The Club Shopping Mall Guide. The application allows users to customize their preferences so their favorite or local GGP mall's information is displayed, including the store directory and mall map. The app also includes an instant-win game users can play every day for a chance to win great prizes, as well as GPS functionality to map out key destinations in the mall.

"The Club's Mobile App offers everything the busy consumer needs to make their shopping mall experience better. From finding the hottest deals to quickly finding the way to favorite retailers and restaurants in the mall, not only is The Club's App a time saver, it can be a money saver too," said Keith Maladra, VP of Consumer Relationship Marketing. "We are in the age of mobile and this free app demonstrates just one way GGP is committed to enhancing the shopping mall experience through use of the technology that consumers enjoy every day."

In addition, the application updates sales, event and restaurant information daily so all content is fresh. During this year's holiday season, Application owners can shake a virtual snow globe for a chance to win a $100 Shop Etc. Mall Gift Card. Users who aren't instant winners are automatically entered into a sweepstakes for a chance to win a $500 Shop Etc. Mall Gift Card. The Club's Mobile App remains live after the holidays and prizes will vary throughout the year.

The Club's Mobile Application is one more way GGP enables its shoppers to get the most out of their mall during the holidays. Shoppers can find their local GGP mall's holiday activities and promotions, as well as seasonal tips and advice at GGP's holiday headquarters, www.MerrierShopping.com.

GGP currently has ownership interest in more than 180 regional shopping malls in 43 states. The Company's portfolio totals approximately 200 million square feet of retail space and includes more than 24,000 retail stores nationwide. The Company's common stock is currently traded on the New York Stock Exchange under the symbol GGP. For more information visit www.ggp.com.

GGP
Lesley Cheers, 312.960.2646
lesley.cheers@ggp.com
or
Golin Harris
Ashley Lynn, 312.729.4269
alynn@golinharris.com

Source: General Growth Properties

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